Successfully promoting your music is hard work, especially when you’re first starting. But, knowing about some of the top ways to promote your band can help you get people excited about your band.
Post Your Music Everywhere
It has never been easier to have your music heard than it is today. Tons of free platforms and websites allow you to upload your music. As a result, people across the planet can listen if they choose to. Some of these platforms enable you to stream tunes and collect listeners, while others let artists meld their music with videos, podcasts, and the like. So, if you’re wondering how to get your music out there to the masses, free streaming platforms are a great place to start.
Build a Website
One of the tops ways to promote your band is to build a website that reflects your band’s unique style and sound and keep it updated with everything your band does. A website gives you a place to post music videos, drop new singles, update fans on tour locations, merchandise, and more. Additionally, if enough people are visiting your site, it can help your band create a web presence that’s hard to ignore, which will draw even more listeners to your music and may even help you make some crucial connections.
Design and Sell Unique Merch
Just as important as the music you play is the merchandise your band sells. Merchandise helps your listeners get a feel for who you and your fellow band members are as musicians. It also sets the tone for your brand, which is an essential component in any successful promotion. Your options for merch are vast and wide-reaching, as you can offer graphic tees, beanies, sunglasses, wallets, and more.
No matter what approach you choose for your merchandise, you want to make sure the designs and logos you put on it express who you are as a band vibrantly and memorably. When the merch looks incredible, people want to wear it. Likewise, when your listeners sport your namesake on their clothing, more people will become inclined to check out your music.
Play Some Shows
When musicians first start their careers, many make the mistake of thinking that they need a manager or a fancy record deal to tour and play shows. While booking shows is easier with a representative, it isn’t necessary. All you need to travel is reliable transportation, a little extra money, and a list of auditions and open mic nights.
Playing shows is the most effective way to get your band’s music out there, as nothing beats the lingering energy of live music. It’s also an excellent way to make an impression on the right people. You never know who might be sitting in the audience and what they might be able to do for your career.
While being a successful musician is hard work, it’s a worthwhile investment. And more importantly, it’s doable. Hopefully, this quick overview of the top ways to promote your band has given you some insight into how you’ll make your musical dreams a reality.